Content-led Growth Portfolio

Marketing Communication | Social & Content Strategy

Eleanor Wang

From storytelling to measurable business impact

How I See Content

Content = Business

Content is not just for engagement — it is a core driver of business growth.

I build content systems that connect:

1

Awareness

2

Engagement

3

Leads

4

Conversion

Case 1

B2B Content-led Growth (AI SaaS)

Background

Tripo AI needed to communicate a highly technical product to global B2B users and drive adoption.

product

Tripo AI—a leading generative AI company at the forefront of 3D content generation.

Strategy

Built a content system focused on translating product capability into business value:

  • Lifecycle email marketing to nurture leads:
  • Customer success stories to demonstrate real use cases

Tripo AI

Makerworld 和 Tripo 如何彻底改变创作者的 3D 打印体验

探索 Makerworld 和 Tripo AI 如何通过创新工具彻底改变 3D 打印，将 2D 创意转化为 3D 模型，使全球创作者的流程更快、更简单、更易于访问。

Tripo AI

Layer AI 如何在 Tripo 的支持下彻底改变游戏美术

将 Tripo 的 AI 驱动工具整合到 Layer AI 平台中，简化 3D 资产创建。加速原型设计，增强自定义功能，并简化开发人员的工作流程，从而实现更快、更高效的游戏美术创作。

File upload

How xFigura Transformed Architectural Design with Tripo AI’s AI-Powered 3D Model API_20250228_182308.pdf

1.5 MB

Case 2

Heygen :From Attention to Conversion

Part 1｜ToB Short-Video Content for Product Understanding

Strategy & Execution

  • Designed YouTube short-form video series based on webinars and product demos
  • Repurposed webinar content into short, digestible clips
  • Developed case study-driven videos to highlight real-world applications

Purpose

  • Help B2B users quickly understand product features and value
  • Translate complex AI capabilities into clear use cases
  • Support product evaluation and decision-making
Case 2 ·

Part 2｜Heygen :ToB video—Converting Attention into Understanding

What I did

  • Developed user case content for official website/Youtube/Youtube shorts
  • Translated product features into real-world applications
  • Structured content to highlight value and use scenarios

Impact

  • Improved user understanding of product capabilities
  • Reduced complexity in product evaluation for B2B users
  • Supported trust building and product adoption
Highlight

Heygen Viral Impact: X' Post endorsement by Elon Musk

X

Joshua Xu on Twitter / X

So here at @HeyGen_Official, we've been working on a new AI feature to help creators and businesses translate their videos as simply as possible.Step 1. Upload videoStep 2. Choose your languageStep 3. SubmitHere's a sample of @MKBHD, @elonmusk, @casey and Emma Chamberlain pic.twitter.com/Enoz8YDzWC— Joshua Xu (@joshua_xu_) August 3, 2023

The Impact

  • Massive Reach: Elon Musk's retweet and "thumb up" significantly amplified the video's visibility, exposing it to millions worldwide.
  • Enhanced Credibility: The endorsement from such a prominent figure instantly elevated the brand's perception and trustworthiness.


Case 3

University of Northampton：Content-driven Brand Positioning & Leads Generation

Background
Low brand awareness in China market, competing against higher-ranked universities.

Strategy
Repositioned the brand through content:

  • Employability-focused
  • Student-friendly experience
  • Pathway to further academic progression

Built a multi-platform content ecosystem targeting both students (ToC) and agents (ToB).

Execution

  • Student storytelling to build trust and relatability
  • Alumni outcomes to strengthen credibility
  • Tailored content for both end users and partners

Impact

  • Increased qualified leads
  • Improved brand perception in target audience
  • Established a clear and differentiated positioning

File upload

1_艺术类Top-Up(2).pdf

12.7 MB

Wechat official account copywriting sample

Case 4

University of Northampton：End-to-End Content Campaign with IP Strategy

Background

Drive engagement and lead conversion through live content, while building brand trust via expert-led storytelling

Execution

  • Design full-funnel content journey (lP prompton → short video → live webinar)
  • Leverage professor/alumni IPs to enhance credibility and differentiation
  • Translated academic expertise into accessible narratives
Case 5

Short-Video Drama production(Hobby)



What I Deliver

I don't just create content — I create content that drives business results.

  • Turning complex products into clear narratives&creativity
  • Supporting conversion through structured communication

My goal is not just to create content, but to make content drive decisions.

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